Basic Sales Skills

BASIC SALES SKILLS
An introduction to selling masterclass - A One day Workshop
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This introductory workshop in our Sales Masterclass series will provide a good foundation for those new to selling. The Basic Sales Skills Workshop is for those entering a career in sales for the first time. The content focuses on basic sales formula and skills. To be successful, today’s salesperson must be very well organised, know how to plan a strategy for success, know what to do before, during, and after the face-to-face meeting with the prospect or customer. This workshop is designed to provide you with strategies, tools, and an easy-to-use process for improving your sales efforts.

9: 00 –10: 30 am Session One
Introduction to the world of sales
The vital role of the sales person
Myths and Functional Fantasies
Your sales role within your company
Setting Goals
Belief in ourselves – Personal Belief Systems
Why People Buy
Creating a strategy for selling
10 45 - 12:00 Noon Session Two
Who are your customers?
Where can you find them?
How to Find New Customers
Prospecting Cold Calling
The Six Step Sales Process
Making Appointments
Role Play on Appointment Making

12:00 – 12:10 pm Session Three
Setting Call Objectives
First Impressions
Building Rapport
Opening the Call
Role Play on Opening the Call
2:00 – 3: 15 pm Session Four
Three Aspects of the Sales Call
Uncovering Needs
Conditions of Sale
Selling the Benefits
What are the benefits of your product?
Exercise on Benefit Selling
3:30– 5: 15 pm Session Five
Answering Objections
Getting Commitment
Record Keeping
Questions and Answer Session

Basic Sales Skills