Nine Hidden Buyer Questions

Do you need to build a telesales script or a sales presentation? Here is an easy to follow plan to build your script or a presentaion; take time to answer the following nine hidden buyer questions. I call them the nine hidden buyer questions because these are the questions your prospective customers may not ask but do need answered to make a positive decision.
Nine Hidden Buyer Questions: -
1. Why should I take your call you? 
2. Why should I take time to listen to you?
3. What's my problem?
4. What benefits have you to offer my business?
5. How will you support these benefits?
6. Why should I trust you?
7. Why should I trust your company?
8. Why should I make a decision to proceed?
9. Why should I proceed today?
Write out your answers to the nine buyer questions, you will discover it will keep your presentation focused and on track.
Article By Colly Graham Salesxcellence a division of Graham Associates Sales Training and Development